Мы в "Полесье" не рассчитываем на классическую модель телевизионных денег. Идем другим путем и создаем собственный медиапродукт, который интересен спонсорам
АЛЕКСАНДР ДЕНИСОВ
22.05.2012, 15:44
Одно из ведущих мировых агенств по оценке брендов в различных отраслях экономики Brand Finance, опубликовало свою версию стоимости брендов футбольных клубов мира. Из клубов с просторов СНГ в топ-50 попал лишь питерский "Зенит". Стоимость оценивалась в миллионах долларов.
| 2012 | 2011 | Name | Country | 2012 | 2011 | 2012 | 2011 | Select | |
|---|---|---|---|---|---|---|---|---|---|
|
1 |
1 | Manchester United |
 |
853 | 661 | AAA+ | AAA | ||
|
2 |
4 | Bayern Munich |
 |
786 | 493 | AAA | AAA | ||
|
3 |
2 | Real Madrid |
 |
600 | 643 | AAA+ | AAA | ||
|
4 |
3 | FC Barcelona |
|
580 | 629 | AAA+ | AAA | ||
|
5 |
5 | Chelsea |
|
398 | 314 | AA- | AA | ||
|
6 |
6 | Arsenal |
|
388 | 301 | AA- | AA | ||
|
7 |
9 | Liverpool |
|
367 | 250 | AA- | AA | ||
|
8 |
11 | Manchester City |
|
302 | 170 | BBB+ | BBB | ||
|
9 |
7 | AC Milan |
 |
292 | 273 | AA+ | AA- | ||
|
10 |
12 | Schalke 04 |
|
266 | 135 | BBB+ | BBB+ | ||
|
11 |
15 | Borussia Dortmund |
|
227 | 125 | A | BBB+ | ||
|
12 |
14 | Tottenham |
|
225 | 127 | BBB | BBB | ||
|
13 |
8 | Inter Milan |
|
215 | 263 | AA+ | AA | ||
|
14 |
23 | Ajax |
 |
184 | 74 | A+ | BBB+ | ||
|
15 |
17 | Olympique de Marseille |
 |
168 | 119 | A+ | BBB+ | ||
|
16 |
10 | Juventus |
|
160 | 184 | BBB+ | BBB+ | ||
|
17 |
13 | Hamburg SV |
|
153 | 134 | BBB | BBB+ | ||
|
18 |
16 | Olympique Lyonnais |
|
120 | 121 | BBB | A | ||
|
19 |
25 | Aston Villa |
|
87 | 69 | BBB- | BBB- | ||
|
20 |
- | Newcastle United |
|
86 | 40 | BB | - | ||
|
21 |
18 | AS Roma |
|
85 | 101 | BBB- | BBB+ | ||
|
22 |
24 | SSC Napoli |
|
85 | 70 | BBB- | BBB | ||
|
23 |
27 | Everton |
|
79 | 61 | BB+ | BB+ | ||
|
24 |
- | SC Corinthians Paulista |
 |
77 | - | AAA | - | ||
|
25 |
22 | FC Girondins do Bordeaux |
|
76 | 77 | BB+ | BBB- | ||
|
26 |
- | PSV Eindhoven |
|
74 | 46 | BBB+ | - | ||
|
27 |
- | FC Basel 1893 |
 |
72 | - | BBB | - | ||
|
28 |
20 | VFB Stuttgart |
|
71 | 81 | BB | BBB- | ||
|
29 |
- | West Ham United FC |
|
70 | - | BB- | - | ||
|
30 |
26 | Werder Bremen |
|
68 | 68 | BB | BBB- | ||
|
31 |
21 | Valencia CF |
|
68 | 80 | BBB | BBB | ||
|
32 |
- | VfL Wolfsburg |
|
66 | - | BB- | - | ||
|
33 |
- | Sunderland AFC |
|
66 | - | BB | - | ||
|
34 |
- | Fulham FC |
|
65 | 54 | BB- | - | ||
|
35 |
- | Guangzhou Evergrande FC |
 |
65 | - | AA | - | ||
|
36 |
- | Bayer 04 Leverkusen |
|
64 | - | BB+ | - | ||
|
37 |
- | Celtic |
|
64 | 49 | BBB+ | - | ||
|
38 |
- | Paris Saint-Germain FC |
|
64 | - | BB | - | ||
|
39 |
- | São Paulo FC |
|
58 | - | AAA | - | ||
|
40 |
- | Seattle Sounders FC |
 |
58 | - | AA- | - | ||
|
41 |
- | FC Zenit St Petersburg |
 |
56 | - | BBB- | - | ||
|
42 |
- | Stoke City FC |
|
55 | - | BB- | - | ||
|
43 |
- | Hertha BSC Berlin |
|
55 | - | BB | - | ||
|
44 |
- | SC Internacional |
|
51 | - | AAA | - | ||
|
45 |
19 | Atlético de Madrid |
|
50 | 88 | BBB | BBB+ | ||
|
46 |
- | Sevilla FC |
|
49 | - | BBB- | - | ||
|
47 |
- | CR Flamengo |
|
46 | - | AAA | - | ||
|
48 |
30 | SS Lazio |
|
46 | 55 | BB | BBB- | ||
|
49 |
29 | ACF Fiorentina |
|
46 | 56 | BB- | BB+ | ||
|
50 |
- | Los Angeles Galaxy |
|
46 | - | AA- | - |
